Here are our Top Ten Tips for selling online
- Build a website and update it regularly. Offer multiple ways of enticing new clients to visit your site include regular updates about your business, such as hours of operation and location, sharing details of new products and promoting offers and giveaways
- Use Search Engine Optimisation (SEO) - An effective company website is one thing, but it's of no value if your consumers don't find it on Google
- Mobile optimization - Ensure that your website is optimised for mobile devices – millions of people browse with a phone – ensure your website is mobile phone friendly.
- Video marketing – product demonstrations, “unboxing” videos, behind the scenes, meet the team, how to ….
- Make financing options available – make it easy for customers to pay
- Images – good quality images that load quickly and easily.
- Reviews - Customers that read authentic reviews are 4x more likely to convert into paying customers and have an average 28% higher basket value
- Certification and Testing – if you sell products that need testing and/or certification for compliance – ensure you customers can easily access this for compliance and to build trust
- Invite feedback – invite real time feedback on your website with feedback scores on every page of your site, you’ll spot the pages that need improvement, fast.
- Follow the rules – check out these rules on gov.uk website https://www.gov.uk/online-and-distance-selling-for-businesses/online-selling
We hope these tips help you to find, attract and retain your clients for continued success.
